About Since Bread

In a time where thumb-sucking information is flowing like molded cucumber salads in the 80’s, we aim to provide you with content that is well researched and backed up with the necessary evidence. We put in a lot of effort interviewing experienced food experts to find reliable answers to our questions.

We value food for what it is… Food! Nothing too fancy, but good quality and delicious food. It is what it is: Sometimes very messy and on certain occasions more prim and proper. We show food in the context where it is enjoyed most: In the company of our loved ones, filled with tears of laughter.

We don’t believe there is such a thing as a guilty pleasure when it comes to food. Why do you need to feel guilty about a dish or ingredient that you really enjoy? You put that slice of processed cheese on your toasted sandwich with self-confidence and enjoy it!

We don’t believe there is such a thing as “the most authentic recipe or cooking method”. Who decides that? Yes, there are some very interesting historical guidelines as to what basic ingredients to use to label a recipe as a bolognese for example. Over the years so many different versions of bolognese have been developed. Let’s not argue about whose recipe is more authentic and the “real deal”. People evolve and so do their eating habits.

Yes, sometimes we are going to break the rules of stiff upper lip culinary traditions and have enjoyable and open-minded discussions about it.

In the end, we are all just here together on earth trying to find ways to enjoy our short lives. Food is one way of doing it. Let the fun begin and let’s find the next best thing Since (sliced) Bread.